When Dogs Don’t Like It – The Importance of Value Based Messaging.
You are a dog food manufacturer and you are very proud of your product. But it is not selling. You have called together your entire sales force in one room. You make a speech and ask for sincere feedback. “Our dog food has the finest ingredients, it is packaged in the most colorful attractive cans...
Likability doesn’t matter when you are building a winning coalition in a Legislature
Remember the Hero Opportunity? A compelling problem or crisis that provides policymakers with public occasions to be the champion of a solution that makes a positive difference in the lives of a critical mass of their constituents/customers. From Chapter 2 of the 4th Edition of Lobbying on a Shoestring
Real Clout – an Introduction for Newcomers to the Public Policy Arena
I don’t think many people use power points any more unless they are briefing the President, but many folk learning the basic principles of advocacy have learned something from this one. Try it. you can find other helpful tools here let us know how you like it. This power point was developed from the book...
Ten years ago today we celebrated and then got right down to organizing health care reform.
So, public policy advocates, what are you doing tomorrow? Planning to promote positive policy change in your state? You will find keys to building a winning public policy campaign in this little book Lobbying on a Shoestring Check out the introduction outlining the three rules of Lobbying and the Hero Opportunity
Keys to Winning Positive Policy Change in 2019 – Start Now!
Here’s the Introduction to the 4th Edition of Lobbying on a Shoestring outlining the Three Rules of Lobbying and the Hero Opportunity
