![When Dogs Don't Like It - The Importance of Value Based Messaging. When Dogs Don't Like It - The Importance of Value Based Messaging.](https://i1.wp.com/www.realclout.org/wp-content/uploads/2019/01/Dog-refuses-to-eat.jpg?resize=290%2C290&ssl=1)
When Dogs Don’t Like It – The Importance of Value Based Messaging.
You are a dog food manufacturer and you are very proud of your product. But it is not selling. You have called together your entire sales force in one room. You make a speech and ask for sincere feedback. “Our dog food has the finest ingredients, it is packaged in the most colorful attractive cans...