There’s no secret for how to win the policy change you’re looking for, just a series of planning and organizing activities that add up to a campaign.  Start by learning how the policy-making process works: the Real Clout textbook was written to serve as a how-to manual for community activists who, for one reason or another, need to figure out how their state or county government really works.  Then embark on campaign planning: the companion Real Clout Workbook walks professional and volunteer advocates step-by-step from strategic thinking to strategic doing.

“Judy’s Real Clout Workbook tools are invaluable for community advocates. From coalition building how-to’s to the campaign activity templates, I’ve turned to Real Clout materials many, many times in the years I’ve been guiding public health advocacy campaigns. This is a go-to resource for me and when I’m coaching others to do important policy change work.”  —Kitty Jerome, national public health policy consultant

Download or reference the Real Clout resources here for free!