Five Essential Activities in a Legislative Campaign
- Identify key leaders and opinion makers in the legislature who have the power and authority to move your policy solution.
- Recruit some of those legislators to play the role of a hero.
- Create a hero opportunity by presenting your problem as a sympathetic, compelling problem that needs to be fixed, and your solution as a doable, affordable, and effective resolution.
- Assess your capacity and power in the legislature. Increase it, if necessary, by recruiting untraditional allies into a coalition.
- Present your compelling and sympathetic problem along with its affordable and effective solution to the right legislators at the right time, accompanied by affected constituents in concert with a public awareness campaign.
Adapted from Real Clout © 1999
Judith C. Meredith and Catherine M. Dunham
