The first step in any public policy campaign is to develop a persuasive message that presents a compelling issue, offers an effective and achievable solution, and outlines ways others can help. Use this tool to develop your message.

______________ is in crisis because _____________________________ .

You should care because _____________________________ .

We know that this solution will begin to fix it: _________________________ .

You can help by ________________ .

Adapted from Real Clout ©1999
Judith C. Meredith and Catherine M. Dunham